![]() Given the rise of social media and increased interest in studying its impact on our society, this capability of NVivo may become more heavily employed. NVivo allows users to import Tweets, Facebook posts, and Youtube comments and incorporate them as part of their data. Teachers and students can quickly become proficient in use of this software. ![]() Users can import documents directly from word processing packages in various forms, including Word documents and pdfs, and code these documents easily on screen via the point-and-click system. Furthermore, NVivo proves to be really useful with large data sets – it would be extremely time-consuming to code hundreds of documents by hand with a highlighter pen. Doing word search or coding using NVivo will produce more reliable results than doing so manually since the software rules out human error. Using software like NVivo in content analysis can add rigor to qualitative research. Given the increasing demand for qualitative data analysis in academic research and teaching, this blog post will discuss the strengths and weaknesses of NVivo as a teaching tool in qualitative analysis. ![]() For the past few weeks, DASIL has been publishing a series of blog posts comparing the two presidential candidates this year – Hillary Clinton and Donald Trump – using NVivo, a text analysis software.
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